post GRADUATE PROJECT 

The theme of my master's graduate project comes from my interest in yoga, which further drives me to set a yoga clothing brand - YUGA. The yoga-wear collection is implemented with product design, branding, customer analysis, and marketing plan. In order to differentiate from the current market, the unique selling point comes from the decoration of meaningful patterns inspired by Chinese auspicious culture. The hybrid cross-culture design is the added value of the brand.

Throughout the project, I had developed my analysis skills and in-depth knowledge of digital marketing planning, product range planning, and branding.